Wild Drives: Launching the First Rentable Fully Electric VW Camper Van for Wild Drives - Life is better in the Wild
Background
Wild Drives were about to launch the UK’s first ever rentable VW ID BUZZ. The new all-electric people carrier from VW. They were the first people in the UK to convert this and make it available to hire by the general public and wanted to announce this. They approached Rosely Group to engage with a PR consultant to handle the communication strategy, ideation and activation for this launch project.
Solutions
They received in return a fully detailed strategy analysing market competition, the media opportunities, the recommended messaging and approach followed by the media relations work being carried out and a wrap up report. The result was full page media coverage in outlets such as the FT, Daily Mail, Daily Telegraph, Top Gear, Insider and more. For example: https://www.ft.com/content/583a4079-517f-4e94-b9785fcf91fdf03f
Results
The result was blanket media coverage in outlets such as the FT, Daily Mail, Daily Telegraph, Top Gear, Insider and more. For example: https://www.ft.com/content/583a4079-517f-4e94-b978-5fcf91fdf03f
“The approach and results far exceeded our expectation. We enjoyed working with Rosely Group and our consultant was senior, knowledgeable and professional. To be featured in such top publications was far beyond what we had hoped for and it also got the phones ringing which is always the mark of success.”
Lewis, Global Head of Marketing, Wild Drives