Media Coverage for Hideaway Holidays Showcasing Dorsets Jurassic Coastline

Brief

As part of a national campaign to promote the best of the UK's regions we focused in on skills those regions were famous for. Initially we turned our attention to Dorset and it's Jurassic coastline - a place that Dorset Hideaways knows inside out. We provided guests of Dorset Hideaways with the opportunity to visit the Etches Collection and meet and learn from its founder and namesake, Steve Etches.

Solutions

We secured media coverage following the announcement and arranged press trips for key media to visit Dorset for the weekend, stay in their own cottage, enjoy local food and take part in their very own fossil hunting experience. https://inews.co.uk/inews-lifestyle/travel/dinosaur-hunting-dorset-fossils-jurassic-coast-726050. This also tied in with the launch of the film, Ammonite, starring Kate Winslet. Dorset Hideaways share more about how to discover dinosaurs in Dorset.

“The approach and results far exceeded our expectation. We enjoyed working with Rosely Group and our consultant was senior, knowledgeable and professional.

To be featured in such top publications was far beyond what we had hoped for and it also got the phones ringing which is always the mark of success.”

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