Brand Awareness, SEO & Media Relations for O&O Estate Agents
Brief
O&O, an Algarve based premium real estate agent, wanted to raise its international profile and take advantage of changing laws and policies encouraging investment in Portugal. O&O also wanted to drive consumer awareness of the O&O brand in the UK, targeting buyers interested in premier real estate in Portugal.
Initial Solutions
We placed a UK based property PR specialist with them who delivered a comprehensive media relations campaign across the UK as well as developing monthly news stories and press releases to support local activity and industry developments.
Adapting to Requirements
As the news of the investment programme has settled O&O wanted to increase their online presence so we developed an insight programme creating content and thought leadership material promoting the region and discussing industry trends. When suitable also adapting these into a press release. We have also ensured that O&O also retains an element of reactive media relations making sure they don’t miss out on suitable PR opportunities.
“Amanda is one of the good ones! We have been thrilled with the work she has delivered and the ease of service from Rosely Group. Long may it continue.”
Peter, Head of Marketing, O&O Portugal
