Positioning a tech-led startup INKPACT as a people first business with purpose
Brief
Inkpact approached us to raise their brand profile in the retail trade space along with business leadership profiling. It’s not often a business so impressive comes along so it was a thrill to get the opportunity to work with them.
Goals
We learned that not only is this business providing incredible results for their clients but they are led by a passionate founder and are inflicting positive change on the lives of their scribe tribe. So we set out to double down on this aspect of the business and worked to profile members of the scribe tribe and tell their stories.
Furthermore we developed events and speaking opportunities for the founders of Inkpact to position them as a tech led business for good and managed media attendances at ‘own brand’ stage events in central london.
Results
A steady stream of national coverage, an increase in brand visibility and a number of high profile awards and profile opportunities for the founders.