Caxton AnyCard Animation Creation
Brief
Caxton approached Rosely Group's 'Storyboard' division to create a significant animation to launch their new 'AnyCard' feature and to help customers understand and engage with this new feature.
Client Challenges
Caxton had a very long and involved platform explainer video which lacked the succinctness to engage users on a feature awareness level. Rosely Group needed to understand the product and functions and then compact this messaging into a short, engaging animation.
Solutions
Rosely Group digested and tested the product features to determine the true value and function to the user. We then developed a script, storyboard and the final animation for the client.
The finished product was a short 90sec animation perfectly outlining the product features, benefits and use cases.
“Working with Rosely Group’s Storyboard team has been a fantastic experience from start to finish. We needed a series of high-quality videos to support our marketing efforts, including a case study and a product animation, and they absolutely delivered.
They really listened to what I wanted and came up with an idea that everyone loved. The storyboard process made everything clear and easy to follow, and the final videos were exactly what we hoped for. Their attention to detail and creative approach were impressive, and the whole team was great to work with—responsive, efficient, on time and on budget.”
Lauren Smith, Chief Marketing Officer, Caxton
