Driving Global Awareness for Apex Group
Background
Apex Group is a leading global financial services business that has experiences several years of rapid M&A driven growth. Our role has been to counsel our client through this growth, supporting on communications and particularly media relations. This included the roll out of PR plans in global geographies.
Target Audience
The target audiences for our campaigns were varied. Top-tier financial publications around the world were a key audience. ESG is a significant product line for Apex Group, so sustainability and finance publications were also a key target. Alongside this, we’ve rolled out PR campaigns focused on tech, cyber, crypto and AI audiences to drive interest in Apex Group’s high-tech product suite.
Results
Solutions
We have provided a robust PR programme focused on supporting company announcements, new hires and acquisitions as well as landing and delivering thought leadership content with key, target publications which support the business’s strategic objectives.
Regular columns delivered in publications such as Funds Europe, The Drawdown, Investment Week and Global Custodian. Interviews and comment opportunities secured with the Financial Times, FT Ignites and FT Sustainable Views. Hundreds of press releases on business announcements including key hires, acquisitions and product launches.
“I had the pleasure of working with Rosely Group who are consummate professionals and demonstrated a valuable ability to provide the flexibility needed to keep up with the fast evolving communications requirements of hyper growth financial services business.
Their ability to grasp extremely complex topics was particularly impressive, consistently delivering extremely engaging, high quality and topical thought leadership content, often under significant time pressure.
Acting as an extension of the internal comms team, Rosely Group offered fresh, creative thinking and strategies that helped us to make the most of our engagement with media.”
Antonia Powell, Head of Media Relations, Apex Group
