A Digital First Campaign for Hideaway Holidays Proving Chef Knows Best
Brief
To increase awareness of the Hideaways Holidays brand amongst UK staycationers through interesting ideas and partnerships that not only promote the business but support the regions and local businesses.
Solutions
They say the way to a man's heart is through his stomach. What if the same could be said for our favourite staycation spots? Perhaps the best way to discover the best of the Cotswolds, Dorset, Cornwall or Yorkshire is through the dishes you'll find there and the chefs that create them?
We launched a campaign to discover more about some of the UK's best holiday destinations via the food, locally renowned and awarded eateries and their superbly talented head chefs. In a series of interviews the team have spoken with Alex Naik of Shell Bay in Dorset, Gareth Fulford, Chef Patron of Purslane Restaurant in Cheltenham, Scott Williams, Head Chef at the Wig & Pen in Truro, Cornwall and Sam Varley, Head Chef and co-owner of Bantam Restaurant in Yorkshire.
The chefs reveal what they love best about their counties, what drew them to or back to these regions, what local dishes they love to cook, where they source the best local or sometimes not-so-local ingredients, what tourists to their counties can expect to find and more. They even provide some top tips for you to make their favourite recipes yourself.
In selecting popular restaurants with a mix of fine dining and local fare we found some of the most interesting and innovative chefs in the various regions. We brought this together with engaging video and social content, recipes and owned content on the regional brand websites and drove traffic through targeted search and ads.
