Leading The Conversation on Staycations

Brief

Rural Retreats is a Which! recommended holiday provider specialising in offering luxury holiday cottages and self-catering accommodations across rural locations in the UK. The properties they manage are often high-end, ranging from cozy cottages to large countryside homes, set in scenic and tranquil settings. Hideaways Holiday Group, the parent company of Rural Retreats, operates multiple brands within the holiday rental sector. Hideaways focuses on delivering premium self-catering experiences with regional knowledge and care. Rosely Group have worked with both Rural Retreats and the Hideaways Holiday Group for years ensuring they remain relevant, on peoples minds and continue to be considered one of the country’s first choice for UK staycations.

Target Audience

Rural Retreats caters to a specific demographic, focusing on individuals and groups who seek luxury, privacy, and an escape from busy urban life. Their target audience generally includes couples and families and so our media strategy reflects this focusing on national media, special interest media such as walking, pets, disability etc. as well as hyper regional media targeting UK travellers looking to explore other areas of the UK.

Solutions & Campaigns

We operate an always on PR campaign focusing on brand values and media coverage combined with regular focused campaigns to drive awareness in certain sectors or demographics. We also operate as a partnerships agency identifying relevant individuals an organisations who can help us to expand the audience and encourage engagement. Campaigns have included a focus on regional chefs and food sourcing, sleep campaigns and family holidays.We operate an always on PR campaign focusing on brand values and media coverage combined with regular focused campaigns to drive awareness in certain sectors or demographics. We also operate as a partnerships agency identifying relevant individuals and organisations who can help us to expand the audience and encourage engagement. Campaigns have included a focus on regional chefs and food sourcing, sleep campaigns and family holidays.

Results

Rural Retreats and the Hideaways Holidays Group continue to be some of the most popular holiday providers in the UK with Rural Retreats specifically regularly receiving the Which! recommendation. We have retained our partnership with the brands for many years showcasing our innovation in ideas an energy to keep them excited and exciting to their audience.