Life on the Wild Side

We worked with Wild Drives to bring the UK’s first rentable, all-electric, camper conversion of the all-new VW ID BUZZ.

It’s not every day you really get to bring something completely new to the market. So when the infectious Lewis Nyman of Brighton based travel brand Wild Drives approached us with this challenge we didn’t even have to think about it.

Helping Lewis and the team to create a brand narrative for the launch alongside a communications, securing exclusive media coverage and a follow up calendar of press trips we helped to create some buzz around the launch and firmly put Wild Drives at the heart of the travel medias press coverage.

We secured trips in various press outlets and a fantastic range of resulting media coverage including full page reviews in the Financial Times, Daily Mail, The Telegraph, CNN, Car Magazine and Top Gear magazine, among others.